• Chemical Distribution

The Millennials are taking over and they demand technology. The old-school world of handshake sales is fading away in part because of the industry’s changing workforce. Companies that don't focus their marketing to digital sales channels are at serious risk of being outmaneuvered by more agile competitors.

• Digital Marketing

Digital marketing can be a challenge for chemicals distributors that have relied heavily in the past on their principal manufacturers to provide them with marketing content and collateral. Here is 3 ways distributors can jumpstart their B2B digital marketing:

• Analytics

"What gets measured gets managed,” and if you aren’t measuring these and other website performance indicators, how are you going to improve them? Too many industries think of their websites as online brochures, when really they should be your hardest-working sales tool and constantly evaluated and improved.

• Chemical Websites

“What gets measured gets managed,” and if you aren’t measuring these and other website performance indicators, how are you going to improve them? Too many industries think of their websites as online brochures, when really they should be your hardest-working sales tool and constantly evaluated and improved.

• Chemical Distribution

The fear of an internet giant entering the value chain and establishing a marketplace is all everyone seems to be discussing these days. Is this a threat?

• Sales & Marketing

I spend many hours every day researching chemical distribution and manufacturing companies and find that there are very few who have gotten their website and digital structure right. Don’t get fooled into believing that the visual appearance of your website will help you get customers or increase traffic.